Campaigns and concepts that are truly refreshing

Jingle your bells with this kmart ad

Kmart US have released this new ad called “Show your Joe” for their Joe Boxer range. The ad features a bunch of guys playing Jingle Bells with their dongs. The only thing innocent about the ad is its starting.

Being a family brand and Christmas being a family holiday, it has obviously created a bit of controversy. I reckon its all in good fun and spirit so nothing to be too outraged about.

FYI: The guy on the left of the guy with gold boxers in the middle is the villain in the last season of the TV show Dexter.  He played the character of Oliver Saxon also knows as “The Brain Surgeon”


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